Sixty-one percent identify themselves as innovators or pioneers in technology in general; 59% see themselves as leaders or pioneers in digital strategy and e-commerce; and 46% feel they are innovators or pioneers in the use of data and analytics, while another 46% consider themselves late adopters in this growing and important category in the digital world.
We see growth opportunities in the desire of restaurants and bars for data and analytics maturity. When asked to rate the effectiveness of their efforts in that field, very few show great satisfaction at this point in time.. More than 50% of restaurants report that their initiatives in data areas, such as forecasting, sales and service optimization, customer perception, price optimization, employee productivity and more, are only moderately, slightly or not at all effective.
